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ABOUT After becoming friends at the Fashion Institute Vienna, Hetzendorf, Ida Steixner and Lena Krampf quickly made the transition from graduates in 2008 to entrepreneurs in 2009 when they founded their own fashion label meshit. In addition to formal training, both gathered hands-on experience in fashion and production through internships at established companies: Steixner with renowned Austrian designer Claudia Brandmair and Krampf with traditional Viennese shoe-manufacturer Ludwig Reiter. 2011: The brand name is a play on the verb "to mesh" and that is exactly what the girls do best: combining clean shapes and special detailing by fitting together various elements and concepts into one unique design. From the get-go, their target group was clear: an urban, fashion-conscious crowd that enjoys blending cultural elements and fashion statements together in order to come up with their very own, individual style. Tapping into a variety of sources for inspiration, meshit is firmly rooted in youth culture and - as the name of the label suggests - plays with contrasts: tight and oversized volumes, androgynous shapes and sensual fabrics, classic attire and edgy finishes. Collections include easy-to-wear outfits as well as more singular pieces for the fashion daring. meshit is producing all their clothes almost exclusively in Hungary, within the European Union and cares responsibly about fair production and delivery. PRESS PICTURES PRESS ARTICLES |
